The Story How To
Practical tips on storytelling, from those who do it for a living.
- Latest post
- 8 Dec 2022
- Article Count
- 13
Want to convince people to do something? Try Marshall Ganz’s simple storytelling technique.
His methods helped get Barak Obama into the White House. And they can help you, too.
08/12/22
So you’ve been fired. Here’s how not to post about it on LinkedIn.
Can you post about being laid off without seeming like an unhinged automaton? Comedian Patrick Marlborough investigates the strange, relentlessly happy phenomenon of being fired in the age of LinkedIn.
06/12/22
How to bring down a government using numbers
Reporters tend to prefer words. But as award-winning data journalist Jack Kerr explains, sometimes a simple spreadsheet and a graph are all you need to make headlines.
21/11/22
What I learned about storytelling after reading every Jack Reacher novel in a year
When the world shut down, writer Fleur Macdonald sought distraction in the 26 paperback books of Lee Child. She came for the punch-ups. She left with a masterclass in fiction writing.
17/11/22
What not to do when a journalist asks if you’re racist
Step one: don't be racist. Step two: follow the rest of these steps.
27/04/22
12 steps for making “iconic” TV shows, according to noted storytelling genius Jeff Bezos
The bazillionaire once listed a dozen storytelling elements every Amazon TV show had to include. They say more about our obsession with rules than they do about making good TV.
18/04/22
Battle of the brands: how today’s politicians are sold as products on a shelf
If Labor versus Liberal sometimes feels like Campbell’s Soup verus Heinz, that’s no accident.
01/04/22
Four storytelling tips from Robert McKee
The screenwriting guru dispensed plenty of advice in a recent interview. Here are a few of our favourite kernels of wisdom.
13/12/21
Clementine Ford on writing through the fear
The three-time author speaks about running, putting pen to paper and ignoring your self-doubt.
06/12/21
ABC journo Dan Ziffer turns boring into interesting
The subtle art of getting people to pay attention to things they’d rather not.
05/12/21
Rachel Withers finds the daily story in Canberra’s hourly insanity
The editor of The Monthly's politics newsletter covers the day's political narratives without buying into them.
09/11/21
Four TED Talks that will make you a better storyteller
Got an internet connection? You got yourself a crash course in storytelling, care of these wisdom-imparting videos.
01/11/21
Sixty-nine pages of writing advice from Werner Herzog, Flannery O’Connor and more or less every other artist who’s ever put pen to paper
Here’s that inspiration you were looking for.
02/05/21
