The Story How To

MrBeast makes bad content that people can’t stop watching. And—knowingly or not—he uses these five psychological strategies to do it.

The two journos talk about getting paid in CDs, encouraging public figures to talk about sex and death, phone taps and writing to make sense of the mess.

“After 8:00 p.m. I tend to be very stupid and we won’t talk about this.”

After ghostwriting over 20 TED Talks, Kate Follington knows a thing or two (or six) about the art of persuasion. Here’s her guide to changing minds and influencing people in 18 minutes or less.

His methods helped get Barack Obama into the White House. And they can help you, too.

Can you post about being laid off without seeming like an unhinged automaton? Comedian Patrick Marlborough investigates the strange, relentlessly happy phenomenon of being fired in the age of LinkedIn.

Reporters tend to prefer words. But as award-winning data journalist Jack Kerr explains, sometimes a simple spreadsheet and a graph are all you need to make headlines.

When the world shut down, writer Fleur Macdonald sought distraction in the 26 paperback books of Lee Child. She came for the punch-ups. She left with a masterclass in fiction writing.

Step one: don't be racist. Step two: follow the rest of these steps.

The bazillionaire once listed a dozen storytelling elements every Amazon TV show had to include. They say more about our obsession with rules than they do about making good TV.

If Labor versus Liberal sometimes feels like Campbell’s Soup verus Heinz, that’s no accident.

The screenwriting guru dispensed plenty of advice in a recent interview. Here are a few of our favourite kernels of wisdom.

The three-time author speaks about running, putting pen to paper and ignoring your self-doubt.

The subtle art of getting people to pay attention to things they’d rather not.

The editor of The Monthly's politics newsletter covers the day's political narratives without buying into them.

Got an internet connection? You got yourself a crash course in storytelling, care of these wisdom-imparting videos.

Here’s that inspiration you were looking for.