The Story Art & Science

Creative and cerebral theories on storytelling, from neuroscience to Nabokov.

Latest post
8 Sept 2022
Article Count
15
3 min read

Would your dream like fries with that?

Advertisers want to hack your dreams. And according to this group of scientists, they're pretty close to having the tech to do it.

14 min read

Kurt Vonnegut graphed the world’s most popular stories. Do his diagrams tell us something important about humanity?

The Slaughterhouse-Five author believed there were just eight different story 'shapes'—and that they might be of interest to anthropologists. The anthropologists thought otherwise. But why?

3 min read

How Andrew Mueller pulled off one of the most interesting careers in journalism

The rock critic-turned-foreign correspondent reflects on a wild career—and shares his tips for those just starting out.

The Story

30/06/22

5 read

Writing behind bars: browse 220 years' worth of prison newspapers

It may not be your standard summer reading. But this collection of prison newspapers from 1800-2020 offers a compelling insight into human creativity.

The Story

30/04/22

3 min read

Margaret Atwood on storytelling as a tool of tyrants

Long before Putin convinced Russians he needed to liberate Ukraine of Nazis, author Margaret Atwood was observing how the powerful used stories as a tool to oppress.

The Story

18/04/22

5 min read

12 steps for making “iconic” TV shows, according to noted storytelling genius Jeff Bezos

The bazillionaire once listed a dozen storytelling elements every Amazon TV show had to include. They say more about our obsession with rules than they do about making good TV.

7 read

Why country songs are the tabloid journalism of music (and tabloid journalism is the country music of news)

They're often derided for their ‘so bad they’re good’ wordplay. But there’s a skill to crafting the perfect country song title—and journalists would do well to take note.

4 min read

The 6 best podcasts that know how to tell a story

Proof there’s more to podcasting than Joe Rogan.

The Story

18/04/22

8 min read

Battle of the brands: how today’s politicians are sold as products on a shelf

If Labor versus Liberal sometimes feels like Campbell’s Soup verus Heinz, that’s no accident.

4 read

The three secret language rules you obey without realising

Ever wondered why politicians flip-flop but never flop-flip? It’s just one of the obscure language rules you didn’t know you knew.

The Story

22/02/22

10 min read

How to vaccinate an island, according to science

To build trust in COVID vaccines, the island of Jersey turned to behavioural scientist Steve J. Martin. His advice? Use language, not logic.

4 read

Four TED Talks that will make you a better storyteller

Got an internet connection? You got yourself a crash course in storytelling, care of these wisdom-imparting videos.

The Story

01/11/21

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