IG Story Building

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Published
11 Oct 2022
Written by
Chris Harrigan
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The authors, it should be noted, aren’t against dream incubation itself—on the contrary, two of them actually invented the technology that may one day make dream advertising possible. Known as Dormio, the device detects when a wearer slips into the liminal state between consciousness and subconsciousness known as hypnagogia. When that sleep state is detected, the device plays a pre-recorded audio cue that directs the wearer’s dreams. In one study, tigers were successfully inserted into 50 people’s dreams; in another, trees grew and eventually took over the subjects' dream spaces.

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